SOCIAL MEDIA MANAGEMENT: Through content curation or creation, I work with you to tell your brand’s story on social media. By monitoring audience demographics and behavior, content is thoughtfully shared across platforms to attract current and potential customers, ensuring all content reflects your brand’s voice and values. Within these services, community management is a huge component of your social media campaign. Regardless of advertising budget, I leverage community management tactics to act as a customer service representative, engage with your customers and lure potential customers to learn more about your brand. Brand awareness and follower acquisition are always top priorities when managing your platforms.
SOCIAL MEDIA CONSULTING: Sometimes, you need an outsider’s perspective. Through consulting sessions, I will audit your social media accounts, provide feedback to ensure you’re setting your brand up for success and provide a framework on how to evolve your online presence.
INFLUENCER MARKETING: With experience spanning regional and national campaigns, I’ve successfully led influencer marketing efforts for food, CPG and hospitality brands from start to finish. I work with you to determine your target audience, and select influencers that will help you reach them. Campaigns will consist of creating a talent roster, conducting outreach, coordinating partnership details via creative briefs, navigating budget negotiations and agreements and reporting on the results of the campaign.
SOCIAL MEDIA PHOTOGRAPHY: If you’re in need of content creation for your brand’s social media presence, I will work with you to ideate concepts, create mood boards, lead photo shoots and provide edited galleries for social media use. If you’re interested in a more unique feed, I can work with you to plan out your photo shoots to fulfill your aesthetic needs.