October is Breast Cancer Awareness month and a local organization has partnered with local brands and businesses to paint the town pink, for a good cause. Walk With Sally‘s mission is to provide mentoring and support services to children that have a parent or sibling with cancer or have lost a parent or sibling to cancer. The mentors are outstanding individuals that have lost a close family member or have survived cancer themselves, and they help guide the children in the program through the trails, tribulations, and grief. The founder’s mother, Sally, passed away from breast cancer when he was young. Many of the children in the program have lost their moms to breast cancer. There are two mentors who are breast cancer survivors. It is safe to say that October is especially meaningful to the organization. Their partnerships entail different events and promotions throughout the month in which a portion of the proceeds will be donated to the organization. These partnered businesses are their Breast Friends.



They recently hosted a Paint the Town Pink event in Downtown Manhattan Beach, where businesses like Trina Turk, Bella Beach, iRunMB, and more, hosted mini-parties featuring sweets, drinks, giveaways, and sales. I had a great time shopping last week at this event! In addition, they are hosting month-long promotions; some of my favorites include, Strawberry Glazed Donuts from Two Guns Espresso, Pink Velvet Cupcakes from Cake Backe Shop, and a cheeky card from Julie Ann Art.



I encourage you to take a look at their campaign and participate in one of their events or promotions if you are local.
For more information on the participating businesses, visit http://www.walkwithsally.org/breastfriends/