This has been a transformative year, in more ways than one. In January, if you would’ve told me that I would be unemployed, depressed and overwhelmed just two and a half months later, I wouldn’t have believed you. I was being flown for new business meetings, in which I was securing premier clients, getting ready to move into my new home and finally feeling a sense of confidence that I’ve never felt before. It all came to a screeching halt with COVID-19 in March 2020.
I was laid off and quarantined in a dark apartment where I spent most of my time alone. The only thing keeping my head above water was a client that reached out to me upon hearing the news of my layoff. They brought me onboard for freelance work, and reminded me of my professional purpose. For background, I’ve always derived an unhealthy amount of validation from professional accomplishments, so being laid off was an unusually large hit to my self-esteem. I didn’t know it yet, but this was a huge turning point for me. Working with their iconic brand reminded me of my worth, but most importantly, everything I have to offer.
I’ve been working in social media since 2013, and have had the pleasure of working with numerous dynamic brands and many talented people. It wasn’t until I was forced to strike out on my own that I realized I was more than capable of doing so. Furthermore, it was beyond refreshing to be able to do things on my own terms. For many, social media is a necessary evil, especially these days. Personally, it’s always been a fun medium to connect with people. Professionally, it’s been an honor to play a part in telling people’s stories. I’ve worked with chefs, restaurateurs, food trucks, hotel management groups and even, plastic surgeons and medical spas. I strive to become a part of the team and a brand’s biggest fan.
Of recent, I’ve noticed that my personable nature and kind spirit have propelled me to succeed more than ever before. I’m transparent, capable, trustworthy, and most importantly, I care. I care about the brands I work with, I support the brands I work with, and I want to see them succeed. It’s with this attitude that I have found success investing in myself. I’ve secured several clients and haven’t felt this happy or fulfilled in quite some time. While 2020 wasn’t what I thought it was going to be, it has forced me to reflect on my priorities and to take leaps as a human being and a newfound business owner.